What people say about me:
“The team love working with her and some have reached out to me via email and in person (unsolicited) to comment on the quality of the work that Sylvi has produced for the team. Sylvi is clearly a respected and valued member of the team.”
“Anyone who has worked with Sylvi will attest to her outstanding values, customer focus and ability to build relationships. Her invaluable contribution to a thriving team culture will be especially missed.”
“Sylvi is one of those Business Analysts that finds her way through a complex business structure without creating additional work for her PM. She goes out of her way to understand who to talk to, what kind of questions to ask, how to best document findings and collaborate with the team to further define solutions to work on. Sylvi sets a very high bar for all BAs in WooliesX. I don't recall having to hand hold Sylvi at all after she started - she listened and understood where she could add value and drove that herself.”
“Sylvi’s contribution to the RTL program has been instrumental to ensure EM’s seamless transition. Her approach to documenting test cases demonstrated her understanding of the product and technical aspects of this complex initiative. Gathering feedback from various stakeholders, and then actioning this to refine the test plans shows her adaptive abilities and committment to listen and learn quickly. “
Career Summary
A high-performing and curious business analyst, with over 5 years of experience in agile delivery and digital product development.
I have been fortunate to work across a range of digital products and customer experiences, from high-impact core e-commerce functions such as search, navigation and modern marketplace platforms, as well as airline loyalty programs, offer & promotion platforms, customer migration portals and live chat. I love being able to make a tangible impact on customers through the digital experiences I work on.
I graduated with a Bachelor’s degree in Commerce & Economics from the University of New South Wales (UNSW), majoring in Finance and Economics. I began my early career in finance and business operations roles, before stepping out of my comfort zone and discovering the world of digital and technology and haven’t looked back since.
Experience
For my most updated experience, please view my LinkedIn profile
WooliesX
March 21 - current
Contract role
Digital Product(s):
Search Experience (March 21 - April 22)
Future State Navigation (March 21 - April 22)
Marketplace Platform (April 22 - current)
Senior Digital Business Analyst working on new products & features for the critical search & navigation experience on the Woolworths website, during unprecedented demand & challenges from COVID-19. Seeking my next challenge, I am now working on our marketplace platform.
Every day, WooliesX connects with millions of people. In a month alone, 60 million searches are conducted on the website and even more navigate and browse. Everyday Market also continues to grow as new sellers are onboarded and customers are able to enjoy an extended range offering from Woolworths.
WooliesX is the digital arm of Woolworths Group Limited. The company is an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop.
Achievements
Accelerated delivery of multiple search features such as search relevance based on your previous purchases, scoped search and in-stock toggle.
Delivered a new Specials navigation, one of the most highly visited areas of the website & a core part of the online value proposition.
Collaborated closely with UX and Product to identify, set up and run CRO experiments, embedding an experimentation culture within the squads.
Supported the discovery and inception phase of the future state navigation project, breaking down phases into epics and stories to support planning.
Developed skills as a Technical BA to deliver platform and back-end capabilities for Woolworth’s marketplace proposition.
Transitioned Everyday Market from legacy loyalty platform to new Real Time Loyalty platform, removing barriers for Marketing to run points offers at scale
Stretch role that included backfilling the Product Manager and Agile Delivery Lead roles which were being backfilled for >3 months.
Optus
June 20 - March 21
Contract role
Digital Product: E-commerce digital shop (optus.com.au/business)
Digital business analyst in the SMB Digital Tribe for Australia’s leading NBN and 5g provider, transforming the e-commerce experience for SMB customers when purchasing products and services online.
Responsibilities
Championed agile ways of working in the new squad, taking the lead with sprint ceremonies and sprint 0 activities to onboard new squad members virtually due to COVID-19.
Ownership of the user story lifecycle from creation, refinement to delivery and post-release.
Aligned digital, marketing, SEO, content and UX to deliver optimised customer outcomes.
Responsible for end to end delivery of SMB features and user stories from gathering, refinement and documentation for Digital Core 2.0 program.
Achievements
Launched new Business Connect Plan, a mass-market mobile proposition targeted specifically at SMB customers.
Launched new 5G internet plan, a differentiated 5G proposition for SMB customers.
Qantas
Oct 19 - Dec 20
Digital Product: Qantas Business Rewards (qantas.com/au/en/business-rewards/)
Digital business analyst for Australia’s most popular airline and Australia's most successful loyalty programs for small to medium enterprise (SME). Highly collaborative role working across both Qantas Airways and Qantas Loyalty, delivering value for both airline and loyalty customer propositions of the program for Qantas Digital.
Responsibilities
Proactively prepped discovery and inception activities of upcoming ‘big bets’ in the product roadmap to ensure delivery readiness.
Enabled business and technical release readiness by managing external dependencies on other teams in Qantas Loyalty, provided clear visibility of a path to production.
Supported Quality Assurance team with PVT and UAT.
Achievements
Delivered an aligned join experience and customer onboarding enhancements for all channels (organic, partner, travel agent).
Highly collaborative role working with both Qantas Airways and Qantas Loyalty, delivering value for both airline and loyalty customer propositions.
Telstra
Jan 17 - Oct 19
Digital Products:
Expert Finder feature on Telstra.com
Customer product migration portal
Authenticated live chat (Salesforce)
Agile business analyst & scrum master for Australia’s largest telco, delivering customer and business value across multiple project streams in the B2B Digital Transformation program. Championed an agile mindset and new ways of working during a time of transition and transformation across the organisation, as part of company-wide Telstra2022 strategy.
In 2019, I was awarded multiple executive awards, including an annual CEO award, for my contributions towards the digital transformation program.
Responsibilities
Ownership of the user story lifecycle from creation, refinement to delivery and post-release.
Facilitated scrum ceremonies, helping team to maintain velocity and meet deliverables.
Provided guidance to Product Owner on what to build and when to release using customer data, product analytics and qualitative feedback.
Championed agile ways of working in cross-functional teams, driving cross team collaboration and solution acceptance.
Achievements
Delivered multiple product features highly anticipated by the business and customers to enhance the customer experience and drive business benefits.
Won 3 executive awards, at both individual and team levels, in 2019 for exemplary performance
CEO Excellence Award
Q3 Group Executive Individual Award
Q3 Group Executive Team Award